'Thought It Had Been Deleted': Elon Musk Says His Team at X Found the Vine Video Archive Like many former Vine creators, Musk thought the data was gone, but the archive was "recently" found.

By Erin Davis Edited by Sherin Shibu

Key Takeaways

  • Elon Musk says the team at X is working on restoring access to Vine, an app that shut down in January 2017.
  • The company recently "found the Vine video archive," Musk said.
  • Vine was an app that showcased 6-second videos on a loop.

Before there was TikTok, there was Vine, an app that played looping videos six seconds in length. It was widely popular when Twitter, now X, acquired it in 2012 for $30 million, but it was shut down a handful of years later. As the story goes, Twitter couldn't figure out how to monetize it — and it may have been a bit ahead of its time. There was a user archive at one time, per TechCrunch, but many videos vanished — until now.

X owner Elon Musk posted on the app that this company "found the Vine video archive" and is working on restoring access.

Related: Tesla Awards Elon Musk a Massive $29 Billion Pay Package to 'Retain and Incentivize' the CEO: 'More Important Than Ever Before'

It's unclear what's next for Vine, but with TikTok's future uncertain in the U.S., bringing back the short-form video app with new features could be a smart idea.

Last year, Congress passed a law requiring TikTok to separate from its parent company, Beijing-based ByteDance, or face a permanent ban in the U.S. After multiple extensions, the deadline is now mid-September. Some reports suggest that an entirely new version of TikTok could be built for the U.S. audience instead.

"As he has said many times, President Trump does not want TikTok to go dark," White House Press Secretary Karoline Leavitt said in a statement earlier this month.

Maybe Vine 2.0 will beat TikTok to the punch.

Related: Billionaire Investor Frank McCourt Jr. Wants to Do More Than Buy TikTok — He Wants to Transform the Entire Internet. Here's How.

Erin Davis

Entrepreneur Staff

Trending News Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Culture

Stop Rewriting Your Corporate Strategy and Mission Statement — Here's How to Start Living It

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ground, what's the point?

Leadership

I Sucked as CMO. Here's Why I Gave Up My 'Chief' Title to Do What I'm Actually Great At

I stopped chasing a title and built a role that truly fit me.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

Your Company's Security Strategy Has a Glaring Hole. Here's What's Causing It — and How to Fix It.

It's time to rethink security through an internal lens. Here's how to secure your business without slowing innovation.

Business Solutions

This Is How You Avoid the Hidden Cost That Sinks Other Businesses

Replace that expensive Microsoft 365 subscription with a lifetime license.

Business News

'You Will Have a Difficult Time Aligning Your Priorities With the Company': AT&T CEO Tells Employees to Comply With 5-Day Office Rule or Leave

In a memo to employees, AT&T CEO John Stankey made it clear that the company's future will not include remote-first flexibility — and those resisting the change may need to move on.