Did This Entrepreneur Find the Holy Grail for Burning Fat? Find Out What the 'Elevator Pitch' Judges Think. Find out who flies high and who bottoms out on the new episode of "Entrepreneur Elevator Pitch."

By Mackenzie Truman Edited by Jessica Thomas

Key Takeaways

  • Don't be afraid to discuss a major pivot in your business — investors like to see that you're adaptable and can think on your feet.
  • Be sure you have the data and traction to support your company's valuation during negotiations.
  • Investors aren't experts in everything — keep jargon out of your pitch.

Welcome to Entrepreneur Elevator Pitch, the heart-racing show in which contestants looking to uplift their lives must convince our board of elite investors that their dreams are worth making a reality — in only 60 seconds.

In this episode, app makers, gaming founders and health entrepreneurs all step inside our elevator and pitch their companies as a countdown clock ticks away their precious time. Watch to see who wows the board members and gets their shot at winning a life-changing investment — and who gets sent back down with nothing but a valuable lesson on the importance of preparation.

See who has what it takes to go all the way up on Entrepreneur Elevator Pitch!

Related: Will Investors Go Wild for a Hologram Zoo? Find Out on the Season Premiere of 'Elevator Pitch.'

Season 12, Episode 2 Board of Investors

Season 12, Episode 2 Entrepreneurs

  • Jasmine Mooney, founder of Holy! Water, a PhD-led company that creates products that focus on leveraging functional mushrooms, adaptogens, nootropics and ketones to promote longevity and a higher quality of life.
  • Juliana and Michael Fetherman, co-founders of Making Authentic Friendships LLC, a web-based application that helps individuals with special needs find friends.
  • Steven Jiang and Aspen Buckingham, co-founders of Overture Games, an in-person teaching platform that uses video games to get students excited to learn and play music.

Related: Is This Business Idea Too Good Not to Steal?

How to Watch

Season 12 of Entrepreneur Elevator Pitch is presented by Amazon Business. New episodes stream on Wednesdays on Entrepreneur.com and EntrepreneurTV. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

Mackenzie Truman

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Will Investors Bite on a Pizza Wallet? Find Out on the Wild Season Finale of 'Elevator Pitch.'

'Elevator Pitch' Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

A Near-Tragedy Spurred This Dad's Invention — Now Worth Millions

A Scary Shopping Experience Inspired This Entrepreneur to Launch Her Own Brand. Now It's Done Over $5 Million In Sales.

Growing a Business

How to Get Your Business Recommended by AI Tools Like ChatGPT — and Win More Clients

AI tools like ChatGPT are now recommending businesses — here's how to make sure yours gets picked.

Business News

The No. 1 Place to Retire in the World Might Not Be On Your Radar — Plus, 9 Other Top Retirement Destinations

With cost of living, safety and more to consider, a retirement relocation requires careful thought.

Business News

'You Will Have a Difficult Time Aligning Your Priorities With the Company': AT&T CEO Tells Employees to Comply With 5-Day Office Rule or Leave

In a memo to employees, AT&T CEO John Stankey made it clear that the company's future will not include remote-first flexibility — and those resisting the change may need to move on.

Growing a Business

6 Unconventional Habits That Actually Help Entrepreneurs Find Work-Life Sanity

Tired of traditional work-life balance advice? Here are six unconventional strategies that help entrepreneurs prevent burnout, reclaim energy and align work with life in a way that actually works.

Business News

Tesla Awards Elon Musk a Massive $29 Billion Pay Package to 'Retain and Incentivize' the CEO: 'More Important Than Ever Before'

The Tesla board announced it unanimously approved the pay package for Musk, as his 2018 pay package remains tied up in legal limbo.